Who We Are
Most people don't look forward to dealing with their taxes. They've been burned before by firms that rushed through their return, missed opportunities to save, or simply never picked up the phone. We built Lua Freire & Associates to be different.
What started as helping family and friends with their tax preparation, document translations, and notarizations grew into something much bigger — a firm rooted in the belief that everyone deserves access to expert guidance, regardless of the size of their business or the complexity of their situation.
We are a fully virtual tax and accounting firm, making it easy to work with clients nationwide without sacrificing the personal, one-on-one experience that sets us apart. We are committed to bringing big-firm expertise to individuals and small businesses — delivered with the care and attention that only a dedicated, boutique practice can provide. When you work with us, you gain more than a service provider; you gain a trusted partner who is committed to understanding your unique situation and helping you make informed decisions with confidence.
That's not a promise we make lightly. It's the standard we hold ourselves to — every client, every return, every year.
Our Team
Javier Lua Freire, MST - Owner/Founder
With a Master of Science in Taxation and a genuine passion for helping people, Javier has made it his mission to bring big-firm expertise to individuals and small businesses who deserve better.
With a Master of Science in Taxation and years of hands-on experience across a wide range of client situations, Javier brings a level of expertise that goes well beyond what most tax preparers can offer. But credentials only tell part of the story. What sets Javier apart is how he works — taking the time to actually understand your financial life, explaining things in plain language, and thinking ahead so you're never caught off guard at tax time.
He built Lua Freire & Associates to be the firm he wished existed: one that combines the knowledge of a big firm with the care of someone who genuinely wants to see you succeed. His commitment is simple: to give every client the same level of care, attention, and expertise, regardless of the size of their return or the complexity of their situation.
Justin Dizon - Administrative Coordinator
Justin is the person who makes sure your experience with Lua Freire & Associates is seamless from start to finish. In a fully virtual firm, the coordination behind the scenes matters just as much as the work itself — and Justin takes that responsibility seriously.
With a background in human resources, Justin brings a natural ability to connect with people, manage complex processes, and keep everything running with precision and care. He ensures every document, deadline, and detail is handled with the attention it deserves — and when needed, he rolls up his sleeves and jumps in wherever the firm needs him most.
His blend of people skills and operational discipline means clients get an experience that is not only accurate and thorough, but genuinely pleasant from beginning to end.
When you work with a virtual firm, you need to trust that someone is paying attention. With Justin on the team, you can.